You Should Write a Book: Writing for Niche Audiences

Have people told you, “You should write a book?” It’s time to start listening to them.

Consultants, public speakers and other professionals have long understood that writing a book both helps establish their credibility as experts and sells well to readers interested in their area of expertise. But you don’t have to be a lawyer, financial advisor, or talking head to write a book targeted to a niche audience.

What’s your area of expertise, unique experience, or life passion? Maybe you are a classic car buff, a genealogy researcher, a Pacific Coast steelhead fisherman, a person with insights to share from your experience rehabbing a house, or living with cancer, or a spiritual journey. There are others out there who would be interested in what you have to say.

Amazon best-selling author and entrepreneur Stefan James, who has built a very lucrative career writing niche books, advises authors, “There are literally thousands of potential niches…, many of which have very low competition.”

Print-on-demand and ebook publishing have removed many of the barriers that previously blocked niche publishing. Niche authors are enthusiastically embracing independent self-publishing and selling lots of books in the process. Working with editors and book designers they are producing book store quality books. Social media and advertising on Google or Facebook have given them a low cost way to let readers in their niche know about their books.

What’s your niche?