Are Print Books Going Away? Not If Ikea Can Help It!
Biff Barnes
Are print books an endangered species? You can find plenty of people to argue either side of the question. But if you find the whole debate a bit tedious and would be happy to continue reading your print book, you’ll get a chuckle out of Swedish furniture retailer Ikea’s video announcement of its 2015 Catalog.
Taking a swipe at Apple’s over the top product announcements, Ikea invites you to “experience the power of a “bookbook.” Listening to the description of a paper catalog in the language of the latest high tech gadgetry will warm the heart of anyone who still loves to sit down with a traditional paper book.
Enjoy!
Leave a comment with your thoughts on the future of traditional books.